When Augustana University looked to upgrade its VIP hospitality and sponsor activation options for the football season in Sioux Falls, SD, standard tents weren’t going to cut it. High-value sponsors needed a premium, weather-resistant environment to engage with fans and showcase their brand.
Top Level Suites deployed a turnkey mobile suite directly at the stadium, backed by JJ’s Wine & Spirits as the premier sponsor. Positioned perfectly to give guests a prime view of the field, the suite moved beyond traditional tailgating—offering an elite, luxury experience that kept fans warm, engaged, and deeply connected to the sponsor’s brand. To maximize the impact, Top Level Suites also sponsored the creation of a professional 60-second promotional video to capture the energy and better promote the premium experience.
- The Challenge: Providing a premium, climate-controlled hospitality asset at an outdoor stadium during fluctuating fall weather while delivering maximum ROI for a major corporate sponsor.
- The Solution: A mobile, multi-level spectator suite equipped with an upper viewing deck and lower climate-controlled hub, fully activated by JJ’s Wine & Spirits.
- The Revenue & Sponsor Impact: Delivered high-visibility physical branding real estate for JJ’s Wine & Spirits, while making gameday significantly more comfortable and fun for VIP ticket holders.
The Result: Every home game for Augustana University was enjoyed in luxury. By combining prime stadium real estate with high-end corporate activation and dedicated video marketing, the suite kept guests warmer, entertained, and thoroughly immersed in the sponsor’s brand.
