Attracting more than a million people annually, the Iowa State Fair in Des Moines is one of the greatest celebrations of agriculture, industry, and entertainment in the country. To elevate their legendary grandstand concert series, the Iowa State Fair rents two premium spectator suites every summer to create an exclusive, high-end VIP viewing area right next to the main stage.
The multi-year partnership spans over several consecutive seasons, providing premium hospitality for crowds gathered to see iconic music stars from Blake Shelton to The Beach Boys. The premier footprint has become a highly sought-after branding asset, previously anchored by Homemakers and now officially sponsored by The Iowa Lottery.
The dual-suite grandstand setup delivers an elite fan experience across the entire eleven-day run:
- Unmatched Grandstand Views: Elevated spectator decks offer VIP ticket holders and sponsors an exclusive, clear line of sight right next to the main concert stage.
- Turn-Key Sponsor Branding: The mobile layout provides a high-profile physical footprint for headline sponsors like The Iowa Lottery to engage with fairgoers.
- Durable Event Infrastructure: The heavy-duty suites seamlessly handle the demanding logistics of back-to-back stadium concert crowds for nearly two weeks straight.
Reliable Multi-Year Infrastructure for Major Venues
Managing premium fan experiences at a massive state fair requires reliable equipment that can withstand heavy daily use. This ongoing grandstand deployment proves that Top Level Suites can seamlessly integrate into iconic entertainment venues and deliver consistent value year after year.
We handle the entire delivery, precise positioning, and tournament-grade logistics for the fairgrounds every summer. The long-term success of this grandstand setup shows fair boards and stadium directors how easily our rental fleet can expand premium seating capacity and unlock high-margin sponsor revenue.
