visitors every August. With crowds that massive, brands have to work incredibly hard to stand out. Des Moines Media Group solved this challenge a few years ago by renting a Top Level Suite, and the activation has been a massive success for several consecutive years.
Now entering another consecutive season at the fairgrounds, they turn the mobile unit into the official Kid Find Headquarters. The media group completely decks out the exterior of the suite with a full vehicle wrap, showcasing high-visibility logos and sponsor branding to create an instant landmark on the fairgrounds.
The customized setup serves as a multi-functional hub for their entire fair operation year after year:
- Live Broadcast Studio: The team sets up their multimedia equipment directly inside the suite, creating a fun and professional way to share their live broadcast with passing fairgoers.
- Climate Controlled Haven: The fairground heat in August is always intense, but the powerful on-board AC provides a vital, air-conditioned sanctuary that the broadcast staff absolutely loves.
- Interactive Community Booth: The layout creates a perfect spot for families to stop by, engage with the media hosts, and access important safety resources.
High Impact Experiential Marketing at Major Events
Standing out at a massive state fair requires more than a simple pop-up tent or a basic table. This multi-year activation proves that Top Level Suites can become a permanent, highly anticipated part of a major event’s infrastructure.
We manage the entire logistical transport and delivery footprint to the fairgrounds every summer. The long-term success of the Kid Find Headquarters shows corporate brands and media groups how easily a mobile suite can become a highly profitable, recurring marketing asset.
