Professional golf tournaments require high-impact sponsor integration that can capture the attention of a moving, sprawling crowd. At the 2022 American Family Insurance Championship—a premier stop on the PGA Tour Champions circuit—the challenge was to create a memorable, public-facing fan hub that would maximize brand exposure for tournament sponsor iovera°.
Top Level Suites deployed a luxury mobile unit right in the center of the tournament’s most critical real estate. Positioned with a perfect, commanding view of both the 14th green and the 10th tee box, the suite acted as an open, public-access hospitality pavilion. It gave everyday golf fans an elite vantage point to watch history unfold as Thongchai Jaidee secured his victory, becoming the first Thai winner in PGA Tour Champions history.
- The Challenge: Creating a highly visible, public-access sponsor activation area that seamlessly handles tournament foot traffic while offering premium viewing.
- The Solution: A luxury spectator suite strategically anchored between a high-stakes green and a crucial tee box, fully branded and open to the public.
- The Sponsor & Fan Impact: Provided iovera° with immense brand visibility and public goodwill by offering everyday tournament attendees an upgraded, multi-level VIP viewing experience without a private credential.
The Result: The 2022 activation proved that Top Level Suites can serve as dynamic, high-traffic experiential marketing hubs. By transforming prime tournament real estate into a public-access asset, the suite elevated the fan experience during a historic PGA Tour Champions milestone.
